For those of you who have been following my incessant logistical twittering from the past few days, it comes as no surprise that I’m in Austin enjoying the “Spring Break for Geeks” known as SXSW Interactive. It’s my frist trip here, and I’ve found both Austin and SXSW to be martini-friendly as you can see:
I’ve actually been exposed to fairly cool stuff and very cool people here. Lots of ideas in the air, so I needed something substantive. Thus, right this minute, I’m actually sitting in an Adobe Tips and Tricks session where Adobe Creative Solutions Evangelist Greg Rewis just told everyone to “Wake the Hell Up.” This sort of imperative is necessary for audiences on their third day of sessions and second day of hangovers. First key message from Greg: I do work for Adobe and we do like you to buy our software. His talk was a whirlwind set of tips from CS4, so understandably hard to “go deep” on 13 applications in one hour. I will say it’s cool all the love (much deserved in my opinion) Bridge is now getting. Feels like everyday I’m using it to get the simple but necessary stuff done, like picking the best of my martini sign shots from this morning’s walk and getting it quickly processed to share with y’all here. (Did you hear the Texan accent I’ve picked up here?)
Next stop, a session on community management. I know, this wonderful community does a damn fine job of being awesome all on their own, but I have to make sure Deke-boy and I are living up to the high standards y’all have set. (There it goes again.)
Oh, and speaking of martinis, don’t forget the great martini mashup contest. You still have until martini hour (say…5pm Pacific Time) to get your entries in. Deke and I will meet in the lounge and pick the one that best reflects the Martini Hour groove we’re in.